Wednesday, January 31, 2018

Higher status people derogate ideological opponents less (i.e., evaluate them more charitably); greater rhetoric handling prowess (RHP: feeling more confident and less intimidated while arguing) mediates the effect

Aiden P. Gregg, Nikhila Mahadevan, and Constantine Sedikides (2018). Taking the High Ground: The Impact of Social Status on the Derogation of Ideological Opponents. Social Cognition: Vol. 36, Special Issue: The Status of Status: Vistas from Social Cognition, pp. 43-77. https://doi.org/10.1521/soco.2018.36.1.43

Abstract: People tend to derogate their ideological opponents. But how does social status affect this tendency? We tested a prediction derived from hierometer theory that people with higher status would derogate ideological opponents less (i.e., evaluate them more charitably). We further predicted that greater rhetoric handling prowess (RHP: feeling more confident and less intimidated while arguing) would mediate the effect. Study 1 established a link between higher status and lesser opponent derogation correlationally. Study 2 did so experimentally. Using a scale to assess RHP developed and validated in Study 3, Study 4 established that RHP statistically mediated the correlational link between status and derogation. In Study 5, experimentally manipulating status affected RHP as predicted. However, in Study 6, experimentally manipulating RHP did not affect opponent derogation as predicted. Thus, our findings were substantially, but not entirely, consistent with our theoretically derived predictions. Implications for hierometer theory, and related theoretical approaches, are considered.

KEYWORDS: derogation, status, social status, rhetoric, hierometer theory

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