Both men & women found heroic targets to be more desirable than targets low in heroism (stronger effect for women than men); high heroic targets were rated as more desirable for long-term compared to short-term relationships

Bhogal, Manpal S. 2019. “Further Support for the Role of Heroism in Human Mate Choice.” PsyArXiv. May 19. doi:10.31234/osf.io/2npfm

Abstract: Previous research has explored the role of prosociality in mate choice, predominantly focusing on the role of altruism. Although there is ample evidence to suggest altruism has evolved via mate choice, little research has unpacked prosociality by exploring the role of heroism in mate choice. Limited studies have been conducted in this area, and no studies have explored men’s desirability towards heroic targets. The aim of this study was to replicate and extend the limited research on the role of heroism in mate choice. Participants (n=276, 101 men and 175 women) rated several scenarios varying in heroism, whereby they were asked to rate how desirable targets were for a short-term and long-term relationship. The findings show that both men and women found heroic targets to be more desirable than targets low in heroism, although the main effect of sex was stronger for women than men. Furthermore, high heroic targets were rated as more desirable for long-term compared to short-term relationships, thus replicating and extending previous research. The findings add support to the adaptive role of heroism in human mate choice by exploring the role of heroism in both male and female mate choice. Data, materials, and the preregistered hypotheses/protocol are available on the Open Science Framework (osf.io/qbzw7/?view_only=e66411df988844cfa39e63c51ed33131).