Saturday, June 20, 2020

Helzer and Pizarro’s (2011) showed that standing near a hand-sanitizer dispenser (signal of cleanliness and purity), individuals rated their political attitudes more conservative; replication fails

Burnham, B. R. (2020). Are liberals really dirty? Two failures to replicate Helzer and Pizarro’s (2011) study 1, with meta-analysis. Journal of Personality and Social Psychology, Jun 2020 . https://doi.org/10.1037/pspa0000238

Abstract: Helzer and Pizarro (2011) reported 2 studies that showed an influence of cleanliness cues on political attitudes. Specifically, when standing near a hand-sanitizer dispenser (signal of cleanliness and purity), individuals rated their political attitudes more conservative, compared with individuals who were standing near an empty wall. The present study reports 2 failed attempts to replicate the results of Study 1 in Helzer and Pizarro (2011). Additionally, a meta-analysis was conducted by combining the results of Helzer and Pizarro (2011), the failed replications reported here, and a third failed replication reported by Allison-Godfrey, Bronson, Luby, Salazar, and Holmes (2015). The meta-analysis revealed a very small effect of the presence of cleanliness cues on political attitudes.



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