Rolf Degen summarizing... Mask wearers surrounded by mask wearers had the impression that the mask made others "stranger" than themselves

About the Acceptance of Wearing Face Masks in Times of a Pandemic. Claus-Christian Carbon. i-Perception, May 30, 2021. https://doi.org/10.1177/20416695211021114

Abstract: Wearing face masks in times of COVID-19 is one of the essential keystones for effectively decreasing the rate of new infections and thus for mitigating the negative consequences for individuals as well as for society. Acceptance of wearing masks is still low in many countries, making it extremely difficult to keep the pandemic at bay. In an experimental study, participants (N = 88) had to assess how strange they felt when wearing a face mask while being exposed to displays of groups of varying numbers of mask wearers. Three different types of face masks were shown: simple homemade masks, FFP2 masks, and loop scarfs. The higher the frequency of people wearing masks in the displayed social group, the less strange the participants felt about themselves, an essential precondition for accepting wearing masks. This effect of a descriptive social norm was particularly effective when people saw others wearing less intrusive masks, here, simple homemade masks.

Keywords: perceived strangeness, social acceptance, COVID-19, virus, face masks, psychology, pandemic

Discussion

Wearing face masks in times of COVID-19 is one of the essential keystones for effectively decreasing the rate of new infections and for mitigating the negative consequences for individuals as well as for society. Wearing masks does not belong to natural human’s habits and is still not easily acceptable for many people (Wong, 2020) and has been emerged as a political issue (Rabinovitch-Fox, 2020)—many people just feel strange when wearing masks (Robb, 2021) and therefore will not follow recommendations to put on masks in public. Here, we tested how the mere exposure to people in the social environment who do or do not wear masks can dramatically change the feeling of strangeness when wearing a mask oneself.

It is of particular interest that the number of mask wearers had dissociative effects on both dependent variables employed in the present study: The participants experienced the idea of wearing masks themselves as less and less strange when more people in the shown social group wore face masks as well. At the same time, however, they kept perceiving the other mask wearers in the displayed social group as strange, especially when they wore loop scarfs, in this case, black, loop scarfs. We suggest that this dissociation of effects is the outcome of two different mechanisms that are at work here: A more perceptual one and a more cognitive (normative) one. To illustrate this, we would like to give an example: Imagine you are invited by a good friend who grew up in Venice to visit his/her beautiful hometown to which you have never been. You travel to Venice, and upon arriving there in a small taxi boat, you realise that the world-famous Carnival of Venice is well underway. People all around you, including your friend who is welcoming you at the landing stage, are wearing the typical, highly elaborate masks. You were not prepared for the festival, so you do not have a mask. You will, most probably, experience the following: The people around you will appear somewhat strange to you—this mainly perceptual effect is based on an insufficient familiarity with the specific disguise. Furthermore, with such masks on, we cannot rely anymore on typical processes which we effortlessly use in normal, everyday life without any masks, for example, reading the emotional state (Carbon, 2020) and further mental states (Schmidtmann et al., 2020) of others by merely processing the holistic facial information. Yet, you will probably feel less strange about yourself as soon as you put on a mask as well—this effect traces back to the descriptive social norm that is established by the outward appearance (the shared dress code) of the majority of people around you in this specific situation. This effect of taking social norms into account is a cognitively based effect. It is important to understand this perceptuo-cognitive dissociation because it is not limited to wearing masks: We often adopt descriptive social norms that are signalled by the empirical conditions of present situations, and we try to behave like the others around us, but this does not necessarily mean that we like or would principally endorse this behaviour as well. In the present experiment, the perception of others as being strange was particularly strong for loop scarfs and FFP2 masks. The loop scarfs resemble so-called bandanas—may be because of negative connotations triggered by the resemblance with the cliché masking of bank robbers in movies or cartoons. The FFP2 masks, at least at the early phase of the pandemic when this study was conducted, were obviously also seen as being strange—but probably due to another phenomenon: Most people were unfamiliar with this kind of mask which should have fundamentally changed meanwhile due to the everyday usage of such masks.

So, which masks seem to be optimal for everyday usage? From a physical (Verma et al., 2020), mathematical (Mittal et al., 2020) as well as a medical (Chu et al., 2020) perspective, there are clear answers to this question: The mask should be capable of filtering a maximum of airborne particles, so the certified face masks with FFP2 (N95; filtering at least 95% of airborne particles, if they show a diameter of at least 100 nm; O'Dowd et al., 2020) and FFP3 (N99; 99%) filtering levels seem to be the best (O'Dowd et al., 2020). From a psychological perspective, the answer might differ. In the present study, we observed least perceived strangeness when observing other people wearing less intrusive masks, concretely simple self-made masks, while loop scarfs and FFP2 masks showed higher levels of perceived strangeness in this respect. Meanwhile, participants did not feel particularly strange themselves, actually even a bit less strange than the others shown as a social group. Such simple face masks offer a series of other advantages: First, they are relatively easy and comfortable to use (Yao et al., 2019), they can be easily and privately produced by simple means, and they are cheap enough to equip many people around the globe in high quantity and fresh quality. Second, as the suggestions for wearing masks for private persons refer to the protection of others and because there is no clear evidence of a difference in protecting others between simple masks and FFP2/N95 masks (Jefferson et al., 2020), simple masks prevent a shortage of professional medical masks that should be primarily reserved for medical workers. Third, in our study, the simple masks showed the highest acceptance rate in terms of feeling least odd when imaging wearing such a mask. This is an important precondition to face masks actually being worn in different situations and over a longer period (see MacIntyre et al., 2009; MacIntyre & Chughtai, 2015), especially by non-medical workers (Matusiak et al., 2020). Furthermore, they do not emit large amounts of microplastic fibres as one-way masks might do (Fadare & Okoffo, 2020). Of course, such general ideas should be adjusted for specific contexts and fields of applications, for example, it was shown that wearing masks has race-specific effects on other perceivers (Christiani et al., in press). This last point also calls for extensions of such studies as we only tested a relatively narrow sample employing White European faces only wearing three different types of face masks that were popular and available in April 2020. For instance, there are reports and societally meaningful discussions on interactive effects between wearing specific masks and ethnic background and the morphological group of the wearer, for example, black bandanas worn by people of colour which triggered racial stereotypes (Ray, 2020). This should be systematically analysed to understand and to counteract against such mechanisms.

In general, our results will also assist policymakers in predicting the future acceptance of wearing masks in which generally more people comply with these new hygienic practices, following role models wearing masks and propagating them instead of denying and problematising them (Hornsey et al., 2020).