Tuesday, November 15, 2022

We like to imagine that those from the opposite political camp are more susceptible to misleading media content than those from our own side

Perceived Influence of Partisan News and Online News Participation: Third-person Effect, Hostile Media Phenomenon, and Cognitive Elaboration. Seungsu Lee and Kyungmo Kim. Communication Research, November 13, 2022. https://doi.org/10.1177/00936502221127494

Abstract: This study suggests a unified framework to examine the third-person perception (TPP) in the context of partisan news use. By amalgamating social identity theories with the elaboration likelihood model or the heuristic-systematic model, Study 1 investigates the role of message features (source cues and content slant), targets (in-group vs. out-group), and audience characteristics (political identity and elaboration) on TPP. Two online experiments conducted in the US and South Korea show that differences between pro- and counter-attitudinal content are larger when the target is an out-group member. TPP is also amplified when audiences have high elaboration. Study 2 explores the interplay between TPP and the hostile media phenomenon (HMP) on news sharing and commenting online. The result reveals that TPP reduces news sharing/commenting intention by decreasing perceptions of news quality. In addition, HMP strengthens the indirect effect of TPP on news sharing/commenting for out-group members, but mitigates it for in-group members.

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